Founder
As a hairstylist with over 24 years of experience in the industry, I’ve always believed that constant education and a relentless pursuit of knowledge are crucial to providing the best services and advice to clients. This belief in lifelong learning is what has driven me to explore new techniques, innovative products, and deeper insights into hair care.
Throughout my journey behind the chair, working with various hair types, damage levels, and concerns like dryness and fragility, I gained a profound understanding of what hair truly needs. I saw firsthand how challenging it can be to restore hair’s natural beauty and strength, especially after it has been subjected to damage. This realisation became a turning point for me.
As I became more aware of how our lifestyle choices impact the environment and our personal health, I was driven to create something deeper and more meaningful—a solution with purpose. That’s when Ecovluu was born. It culminated years of passion, dedication, and an unwavering commitment to healthier hair care.
I teamed up with highly talented chemists who shared my vision and brought their expertise in hair science and technology, complementing my salon experience. Together, we began the journey of formulating products that truly make a difference. We combined my hands-on knowledge from the salon with scientifically backed formulations to create products that hydrate, nourish, and strengthen hair using carefully selected ingredients.
While we focus on using as many natural components as possible — including plant oils, vitamins, proteins, and botanical extracts — we’re also transparent about using high-quality, scientifically-proven ingredients that enhance the effectiveness of our products. Each formula is crafted with intention, ensuring it’s free from harsh sulfates, parabens, and silicones because we believe you deserve the best.
It hasn’t been an easy journey, but my passion for hair and science, along with a commitment to creating something meaningful, helped me overcome every challenge. Ecovluu is more than just a hair care brand—it’s a testament to the power of perseverance, expertise, and a genuine desire to help you fall in love with your hair again.
You deserve to feel beautiful, confident, and empowered by your hair. I’ve walked this path with you, understanding the struggles and the triumphs. Now, together, let’s embrace a beautiful transformation—naturally.
CATALINA BACIU